From November 16 to December 1, 2024, through the Industry-Academia-Government Exchange Program, Japanese food buyers from Latin America conducted business negotiations and market research in Japan, interacting and expanding their connections with Japanese agriculture and food industry-related companies and public institutions. This time, five Japanese food buyers (four from Brazil and one from Peru) visited Japan. In addition to individual market research and business negotiations, a corporate business meeting (Latin America Business Industry-Academia-Government Exchange Meeting) was held on November 26 where a business matching session was conducted with a total of 26 Japanese companies. The participants also visited “Japan’s Food” Export Fair as a place to research new Japanese foods.

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